The Dutch events industry contributes an impressive €9.1 billion to the economy every year and supports more than 70,000 permanent jobs. This makes festivals, concerts and other events important not only to millions of visitors, but also to the Dutch economy. However, according to the Dutch Association of Event Makers (VVEM), the industry is facing increasing pressure. The trade association is therefore calling on politicians to pay more attention to the future of events in the Netherlands.
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Events are worth billions to the Netherlands
Behind the many festivals, concerts and other events in the Netherlands lies a major economic industry. According to figures cited by the VVEM, the sector contributes an impressive €9.1 billion to the Dutch economy annually. It also provides more than 70,000 permanent jobs.
This economic impact extends far beyond the events themselves. Think of technicians, security staff, stage builders and hospitality workers involved in organising these events. Visitors also contribute to the economy through spending on transport, food and drinks, and accommodation.
The Dutch hard dance scene is also part of this industry. Major festivals such as REBiRTH Festival, Intents Festival, Defqon.1, Dominator and Decibel outdoor attract large crowds every year and rely on extensive productions and countless staff members.
VVEM calls on politicians to give festivals more room
Despite its significant economic contribution, the events industry faces several challenges, according to the VVEM. Rising costs, complicated regulations and uncertainty surrounding permits are making it increasingly difficult to organise events.
On 24 September, the trade association therefore presented a list of demands to three members of the Dutch House of Representatives. The list contains ten proposals aimed at improving the events climate in the Netherlands. These include simpler permit procedures, multi-year permits and clearer agreements on how to deal with extreme weather. The VVEM is also calling for attention to tax burdens and unauthorised ticket resale.
VVEM chairman Boris van der Ham emphasises that events represent much more than just entertainment. “Festivals and events are not an afterthought, a burden or a luxury. They bring people together and are an essential part of a thriving economy and a healthy society.”
With this appeal, the VVEM hopes that politicians will take the interests of the industry more seriously. Whether the proposals will actually lead to new measures remains to be seen.
